People Plus Systems Equals Great Sales By Action International Business Coach Michael Bedard

When you ask many of the greatest salespeople in history what their secret is many would answer � personality. But when asked how to quantify and teach personality to others, these super salespeople are often stumped. Teaching great sales involves a major re-education and a focus on systems that make sales simple.

Sales scripts not only increase the sales of top performers but also produce amazing results for the entire team. One rule of thumb, which can be used in selling and in life, is that what you can measure you can manage and grow! The ultimate test of a superior salesperson is how consistent their results are and how consistent the results are for the entire team. Using a sales script achieves this consistency and makes the training of new team members simple and effective.

By introducing a sales system like a script, you can then measure conversion on a daily basis and your sales will automatically increase � guaranteed. So, exactly what does a sales script look like, how do you write one and how is it used? Let's look at this now.