The Business Building Process Part 4
3. LEVERAGE
Leverage is the process of doing ever more with ever less and is the absolute key to growth. There are only 4 ways to leverage your business;
1. People.
2. Systems and technology.
3. Finance.
4. Marketing.
My coaching process will show you how to use these categories to achieve leverage in the proper order. For example investing in people before adequate marketing, systems and technology, and finance are in place could crash the business.
You need to create your own "franchise prototype". This is where you systemize your business so that every team member does the exact same work the same way every time. This does not mean we stifle creativity and innovation but rather systemize the routine so you and your team have more time and energy directed toward creating and improving the way you service your customers
If you really want to create a business rather than just owning a job, then change the type of work you do! Going to work "on" your business, rather than "in" your business, is the secret to creating a business that truly works. It is important that you learn how to delegate appropriately, document work through processes and develop policy and procedure manuals for every aspect of your business. This may seem like a daunting task but it really isn't if you are taught properly. You can start today by identifying jobs or tasks that you are now doing but want to delegate in the future. The next step is to identify, hire or train members of your team to be able to do these jobs. You then must establish ways in which these tasks can be monitored and evaluated to ensure that they are done appropriately.
Leverage is the process of doing ever more with ever less and is the absolute key to growth. There are only 4 ways to leverage your business;
1. People.
2. Systems and technology.
3. Finance.
4. Marketing.
My coaching process will show you how to use these categories to achieve leverage in the proper order. For example investing in people before adequate marketing, systems and technology, and finance are in place could crash the business.
You need to create your own "franchise prototype". This is where you systemize your business so that every team member does the exact same work the same way every time. This does not mean we stifle creativity and innovation but rather systemize the routine so you and your team have more time and energy directed toward creating and improving the way you service your customers
If you really want to create a business rather than just owning a job, then change the type of work you do! Going to work "on" your business, rather than "in" your business, is the secret to creating a business that truly works. It is important that you learn how to delegate appropriately, document work through processes and develop policy and procedure manuals for every aspect of your business. This may seem like a daunting task but it really isn't if you are taught properly. You can start today by identifying jobs or tasks that you are now doing but want to delegate in the future. The next step is to identify, hire or train members of your team to be able to do these jobs. You then must establish ways in which these tasks can be monitored and evaluated to ensure that they are done appropriately.
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