Turning Visitors into Customers an Internet Strategy for Small Business By Action International Business Coach Michael Bedard
While big business is embracing the Internet with a passion, many small business owners are still wondering 'what's in it for me?'. How can small business start benefiting from the Internet?
The starting point is to cut through all the hype and confusion and start thinking of the Internet as part of the marketing mix. Just like all other marketing elements of the business, the Internet is a tool that can be used to get more profits from your business.
It can be used generate more leads, increase the number of customers, increase the number of times people buy, increase how much people buy and increase your profit margins.
Let's examine just one of these areas and look at how the Internet can be used to generate more leads for the business.
Whenever you advertise your business, advertise your web site. Properly designed, your web site becomes an extension of your place of business. Just as you advertise to get people to visit your business, you need to advertise to get people to visit your web site. However, getting visitors to your web site doesn't mean you will have more leads.
You have to be able to capture the details of visitors to your website. The reason is (and here's the point that is often missed) when someone visits your Internet site you can be sure that they have an interest in what you�re selling. This means that just about everybody that visits your web site is a potential customer.
The starting point is to cut through all the hype and confusion and start thinking of the Internet as part of the marketing mix. Just like all other marketing elements of the business, the Internet is a tool that can be used to get more profits from your business.
It can be used generate more leads, increase the number of customers, increase the number of times people buy, increase how much people buy and increase your profit margins.
Let's examine just one of these areas and look at how the Internet can be used to generate more leads for the business.
Whenever you advertise your business, advertise your web site. Properly designed, your web site becomes an extension of your place of business. Just as you advertise to get people to visit your business, you need to advertise to get people to visit your web site. However, getting visitors to your web site doesn't mean you will have more leads.
You have to be able to capture the details of visitors to your website. The reason is (and here's the point that is often missed) when someone visits your Internet site you can be sure that they have an interest in what you�re selling. This means that just about everybody that visits your web site is a potential customer.
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