The True Measure of Marketing Success- Part 4
5. Consolidate.
Leave it for a month or so, just working on converting the supply of leads you have. A better conversion technique, plus more leads from bigger scale successful marketing strategies should give your business a boost.
6. Branch out.
Remember all those marketing strategies you examined and modified? Now is the time to pull them out of the drawer, and give them a run.
Do one at a time, and track the result meticulously. Note down exactly how many leads it brings you, and how many of those turn into sales. Compare that with the marketing cost, and judge whether it has been a good strategy.
If so, add it to your list of ongoing strategies. If not, try it again - testing a different headline, medium, offer, look etc... If it doesn’t work again, give it another try...
Very soon, you'll develop a collection of marketing strategies that work, and weed out all the costly ones. Now that's a business success formula!
Leave it for a month or so, just working on converting the supply of leads you have. A better conversion technique, plus more leads from bigger scale successful marketing strategies should give your business a boost.
6. Branch out.
Remember all those marketing strategies you examined and modified? Now is the time to pull them out of the drawer, and give them a run.
Do one at a time, and track the result meticulously. Note down exactly how many leads it brings you, and how many of those turn into sales. Compare that with the marketing cost, and judge whether it has been a good strategy.
If so, add it to your list of ongoing strategies. If not, try it again - testing a different headline, medium, offer, look etc... If it doesn’t work again, give it another try...
Very soon, you'll develop a collection of marketing strategies that work, and weed out all the costly ones. Now that's a business success formula!
0 Comments:
Post a Comment
<< Home